How to Use Twitter if You’re Not Clever
Here are 2 action items you can put to use today with twitter, and the mistakes I made when I started them. You get to put these to work the right way, and learn from how I painfully messed up doing it the wrong way.
In spite of my mistakes, I still have had more tweets favorited, retweeted, and replied to in the past couple of days than I have over the whole last year.
These ideas are from the book “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuck.
First off, twitter is about engagement, yet most people use it to promote their blog with link after link. Twitter is all about the spontaneous conversations. You don’t have be “friended” to communicate with someone, anyone can tweet to anyone (except for a few people with private twitter accounts). On twitter anyone can jump into a conversation unannounced and they don’t come off like a stalker.
Therefore, my first mistake:
1) Don’t use twitter as a place to shoot out a link to your new blog post, rather, use it as a place to get into and start conversations. If you have engagement established with your followers then when you do tweet a link you’re more likely to have followers click through.
I’m not the type to butt into conversations, but now I understand on twitter this is expected.
My other mistake was more painful…
Twitter allows you to search for any word, not just hashtags. The way to use this to your advantage is search for words that relate to your business, check out the results and get engaged with people who have tweeted those words.
For example, Green Mountain Coffee replied to a tweet from Levi Lentz about a Michael Franti song. Getting into this conversation is a win for Green Mountain Coffee because Franti is involved with Green Mountain Coffee’s fair trade campaign. This led to Lentz asking them about their products and he became a customer (that’s the very shortened version).
I started trying a similar strategy by searching for Nashville Magic. I got a lot of results from the TV show ‘Nashville’ and the ‘magic’ between Deacon and Rayna. So I tweeted a reply to almost everyone who tweeted about the show ‘Nashville’ and the ‘magic’ chemistry.
— Tim Friday (@MagicTimFriday) January 23, 2014
Here’s my mistake:
2) Don’t blast conversational tweets out to all your followers, rather just the person/persons you are tweeting to.
In the example above, I should have rearranged the words to:
@TeamConnieBritt Great line! #nashvillemagic
If a twitter @username is first in a reply, it only goes to that user and your mutual followers (I think) but if it is text first, it goes to all you followers.
What this means is if you tweet a bunch of replies all at once like I did today you clutter up some of your followers feeds with meaningless replies to someone else. If someone doesn’t have many followers I can see how this is annoying. I lost a few followers today and I’m guessing that’s the reason why. I should have been more considerate to my followers. Lesson learned.
There are many other great ideas for twitter in the book “Jab, Jab, Jab, Right Hook.” I also liked the idea of trendjacking. If you want to learn about that or more about the two ideas I have shared, I suggest you read the book or at least the chapter on twitter.
What have you found to be the most successful twitter strategies?